Beijing Xiuzhentang, Zhu Juncheng and His Yiran Embroidery

Beijing Xiuzhentang is associated with Zhu Juncheng and his Yiran Embroidery in three aspects:

First, the embroidered art pieces collected, exhibited, and operated by Beijing Xiuzhentang are mainly Yiran Embroidery works embroidered by Zhu Juncheng and his studio, and are exclusive in nature.

Second, Beijing Xiuzhentang is entrusted by Zhu Juncheng and his studio as the sole broker and agent for their external business and liaison.

Third, Beijing Xiuzhentang, Zhu Juncheng, and his skilled master studio are collaborators in expanding artistic boundaries and jointly exploring innovation. For example, in the cooperation with renowned American minimalist artist Tatyana, they adopted copyright licensing, tripartite cooperation, and master co-creation to achieve a high degree of integration between Chinese and Western art.